Groundbreaking new format to introduce new albums by veteran rock giants? Check. Multi-million dollar campaign to promote said debut in print and video media? Check. Clueless graphics guy who implements the "Download Today" button out of the purview of the copy editor? Whoops.
Runner-up honors go to Country Music Television, who I suppose can be forgiven for not caring as much about things that don't boot scoot (see it here). And a special Flagrancy Award goes to UGO's "Hip Online" for sticking to their guns no less than six times on their review page below. How hip is that?
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